Marketing Tips For Entrepreneurs (Beginners)

So you’ve recently decided to start a business? Besides all of the financial costs to start-up your business, you’ll also have to decide how to market to your market. Let me tell you, writing a real business is on a whole other level. I’ve done plenty of assignments, but of course the real thing is much more nerve-wrecking. There are so many elements that need to be checked off the list before an actual plan can be formed.

● Always find your target market (the group of people you would like to sell to). Including studying demographics, behavioral, and geographic of your potential customers.

● Make sure your products have benefits that suit the target market you’re trying to attract. Ex: Advertising rain boots where it barely rains

● You should be solving a problem/answering a question. Or at least position your product like you are.

● Your product should also be differentiated from others in the market. There are hundreds of the same type of product on the shelves, why would someone want to buy yours?

● Keep in mind that certain products are bought with little to no thought to the consumer. Ex: When buying milk I go for the same brand every. single. time. no exceptions.

● Your reputation and influence determine how loyal your customer base is to your brand. Word of Mouth is the number 1 advertising method. People can make or break your business just in a 5 minute conversation.

I’m going through this thought process right now myself with trying to start a business. Trying to plan a lucrative business that will survive anything is difficult and can take years of planning. You got this, keep going! If you’re an entrepreneur of any kind, I would love to hear your story. Any real world tips you can provide would be awesome as well!


Published by Mariah Eskridge

Hello I'm Mariah Eskridge and my goal is to encourage those who otherwise wouldn't have the support. I graduated from Illinois State University in May 2019 with a Bachelors Degree in Marketing and Accounting. I've been faced with plenty of situations that I would've loved having someone that I can relate to.

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